Description

Love meat? But love the planet more? This is plant-forward soul food that hits hard on flavour, colour and texture, without overcomplicating it. Made with rhythm, and always better with music on in the background.

Sam Jones is a chef, creator and storyteller who turns everyday ingredients into playful, flavour-packed food. Inspired by his Welsh grandmother, Nini – who gave him the freedom to experiment and push boundaries in the kitchen – Sam has spent years exploring the connection between food, music and creativity.

Through NoMeatDisco, he’s built a community of over a million people by sharing plant-led recipes that are bold, accessible and full of personality. His viral Seven Ingredient series proved that incredible food doesn’t need a long shopping list – just great ingredients and a bit of rhythm.

In his debut cookbook, Sam brings together over 90 brand-new recipes, from Peanut Miso Sweet Potato Soup and Kimchi Hash Browns to BBQ Corn Ribs with Smoky Paprika Butter, all built around his signature seven-ingredient approach. Each dish is designed to be flavour-first, unfussy and satisfying – real food made with intention, not perfection. Every recipe is paired with a curated playlist because, for Sam, cooking has always been about feel as much as flavour.

Whether you’re fully plant-based or simply looking to cook more veg-forward meals, this is a book for anyone who loves good food, good music and getting stuck in.